Meubles
Roomes
Category
Business-to-Consumer
Year
2023
Role
Marketing Strategy, Creative Campaigns, PPC & SEO Implementation
Credits
Roomes Furniture & Interiors
Essex-based furniture retailer Roomes partnered with SONDR™ to revamp their online presence and engage a younger more digitally savvy audience. SONDR™ optimised their SEO foundations, executed targeted advertising on Google and Meta, and, among other seasonal campaign work, orchestrated an ongoing successful influencer collaboration with Olivia and Alex Bowen on their Instagram profile @thebowenhome with over 750k followers. This activity all contributed to Roomes' achieving all of their digital and commercial goals in 2023.
Like many independent furniture retailers, Roomes faced the challenge of a rising trend in online furniture shopping, accompanied by a reduction in foot traffic on the high street since the COVID-19 pandemic. A strategic overhaul of their online presence was therefore deemed necessary to reinvigorate their brand across its digital channels and showcase their range and services to a new target audience. With SONDR™’s assistance, Roomes successfully bridged the divide between digital engagement and physical store visits by effectively connecting and resonating with the desired younger audience both in South East of England and across the entire UK. Visit www.roomes.co.uk
Images for this project are coming soon.
