Tetrad's reputation within the retail furniture sector is well known, they have decades of experience and a recognisable and established brand with both retailer and their customers. In 2021 Tetrad wanted to expand into  a more commercial sector focus; and the initial focus was the hospitality and event sector. This business-to-business offering was a considerable change of direction and a detailed strategy was required to ensure a complimentary brand strategy was used to ensure brand consistency with the main brand proposition. Visit www.tetrad.co.uk